International Journal of Marketing Studies (IJMS) is an international, double-blind peer-reviewed, open-access journal for marketing academics and practitioners. Published by the Canadian Center of Science and Education, IJMS aims to provide an avenue for high-quality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis